A pet supplies brand that built their entire acquisition strategy around SEO, achieving $1.2M in monthly organic revenue and becoming a category leader.
PetPals was a new entrant in the pet supplies market, launching against established giants like Chewy and Petco with virtually no brand recognition or search presence.
As a new brand, PetPals faced the ultimate challenge - building organic visibility from scratch in a market dominated by billion-dollar companies:
Competitive Analysis
We developed a strategy focused on capturing long-tail, high-intent keywords that the big players overlooked, building authority from the ground up.
Instead of competing head-to-head for generic terms, we identified thousands of underserved, high-converting long-tail opportunities:
Keyword Strategy
PetPals became proof that new brands can compete and win against industry giants through smart SEO.
Everyone said we couldn't compete with Chewy organically. ProfitLayer found opportunities nobody else saw. We went from zero to over a million in monthly revenue through search alone. It's the foundation of our entire business.
Get a free audit and discover untapped opportunities in your market.
Book a Strategy Session